For tree, irrigation & landscape crews · 1–5 trucks

The money isn't gone. It's sitting in your pipeline.

Every lead your ads already paid for. Every inquiry that came in through Instagram, Facebook, your website, or a missed call and never got followed up. Every customer who booked once and quietly drifted. It's all still sitting there. BotCipher works every bit of it, automatically, and counts what comes back.

📷 Instagram ads
👍 Facebook ads
🌐 Website forms
📞 Phone calls
💬 SMS
Live · Cascade Tree & Irrigation
Recovered from pipeline this month
$9,420
31 leads worked · 14 booked · pulled from every channel, not just new ads
The real leak

You're not short on leads. You're losing the ones you already have.

You're already running ads, or your name's known enough that people find you. Leads come in fine. That part's working. What's not working is what happens after: a DM sits unread on Instagram, a form fill goes cold on your website, a customer books once and you never hear from them again. Nobody stole those leads. They're still sitting right there, spread across every channel you use.

Your team isn't ignoring them on purpose. It's that chasing every channel, every day, on top of running jobs, is a full-time job nobody has room for.

Every channel
Instagram, Facebook, your website, phone calls, SMS: each one is a pile of leads nobody's fully working.
Common across 1–5 truck operations
Already paid for
Every one of these leads cost you ad spend or reputation to earn. Letting them go cold throws that spend away twice.
Pipeline value, not new marketing cost
One job isn't the job
A customer who books once and never hears from you again is a customer your competitor gets to reactivate first.
Repeat-service industry pattern
See it work

Every lead moves through the same pipeline.

This is the actual flow every lead runs through, no matter where it came from.

New
Lead lands from any source: ad, form, call, text
Attempted
Auto call & text go out in minutes, not hours
Contacted
They reply, and the sequence hands off naturally
Booked
Straight onto your calendar, no double-entry
Nurture
Didn't book yet, stays warm on a slow drip
Dead
Genuinely not interested, closed out cleanly

Nothing sits in a spreadsheet or an unread DM. Every lead has a next step, automatically.

How it actually works, day to day

It sounds like your best office person. Not a bot.

Every lead gets a response in minutes, whether they filled out a form at midnight or called during a job.

Text, call, and voicemail all work together. If they don't answer the call, the follow-up text goes out automatically.

It reads like your crew, not a script. References the offer they actually saw and the service they actually asked about.

Booked leads land straight on your calendar. No one re-typing anything into a second system.

Cascade Tree & IrrigationText
Lead in from Instagram ad · 8:42am
Hi Dana, thanks for reaching out about the tree trim quote, this is Marcus at Cascade. What's the best time for us to swing by and take a look?
Anytime this week works
Great, I've got Thursday at 10am open, want me to lock that in?
Booked · 8:47am

Already have plenty of leads coming in? Great, leave the ads alone. Need more? We can run your Facebook and Instagram ads too, but that's the optional part, not the core of what BotCipher does.

A few things people usually ask about the ads add-on:

Do I need ads if I sign up for BotCipher?
No. BotCipher works whatever leads are already coming in, from ads you're already running, your website, Instagram DMs, missed calls, whatever. Ads are only useful if you want more leads coming in on top of what you already get.

I already run my own Facebook/Instagram ads, can you just work those?
Yes, that's the default setup. We plug into whatever channels you're already using. You keep running your ads exactly as they are; BotCipher just makes sure nothing that comes in from them goes cold.

What does the ads add-on actually include?
We build and manage the Facebook/Instagram campaigns aimed at your service area, and BotCipher works every lead that comes in from them the same way it works your other channels, automatically, from first message to booked job.

Is there a separate cost?
Yes, it's a separate add-on from the core BotCipher service, priced around your ad budget and market. Easiest way to get a real number is a quick call.

Book a call about ads →
Run your own numbers

Three numbers you already know off the top of your head.

See what's sitting in your pipeline right now, across every channel.

Sitting unworked in your pipeline, per month
$0
That's $0 a year. Leads you already paid to generate.
BotCipher clients typically recover a meaningful slice of this within the first 30 days, starting with the backlog already sitting there today.
Get my exact number →
How it works

Live in a week. Nothing changes in the field.

Step one

Connect every lead source

Facebook, Instagram, your website, your phone line: all of it routes into one place. No new number for customers to learn.

Facebook Ads · Instagram · Website · Calls · SMS
Step two

BotCipher works the backlog

Every lead sitting cold gets a call, text, and voicemail sequence, fast where it matters, patient where it doesn't. Replies get handed off naturally and booked straight to your calendar.

New → Attempted → Contacted → Booked
Step three

Recurring nurture keeps them coming back

Past customers get scheduled offers and reminders so they rebook instead of drifting to a competitor. Cold leads get a slow reactivation drip instead of getting written off.

Nurture sequence · seasonal offers
Proof, not promises

Built inside real crews. Not a demo environment.

Every number below comes straight off a live client dashboard.

Cascade Tree & Irrigation · Salem, Oregon
4 min
average response time, down from 6+ hours
31booked / mo
68%lead-to-booked
Evergreen Landscape Co. · Boise, Idaho
$14,600
in leads recovered from Nurture in 60 days
22reactivated
19booked
Blue Line Irrigation · Austin, Texas
2.3x
repeat bookings after adding recurring nurture
44%rebook rate
96on nurture
Fair questions

What every owner asks us.

We already run our own ads. Do we need to switch that too?
No. Most of our clients keep running their own ads or agency. We just make sure every lead that comes from them actually gets answered and booked. Running your ads is something we can do if you want it, but it's not required.
Is this going to sound like a robot texting my customers?
No. Messages reference the actual ad they clicked or the actual service they asked about, come from your business name, and read like a real person answering fast, because that's exactly what it's replacing.
What happens to leads that don't book right away?
They move to Nurture instead of getting forgotten. A slower, lower-pressure sequence keeps the door open without hammering them. Genuinely dead leads get closed out cleanly so your pipeline stays honest.
How is this different from just hiring an office person?
An office person still has to sleep, take lunch, and handle one lead at a time. BotCipher responds to every channel at once, in minutes, 24/7, and never drops a lead because the phone was already ringing.
What does setup actually look like?
One 30-minute kickoff call. We connect your ad accounts, website, and phone line, you approve the message playbook, and BotCipher starts catching leads from day one.
You already paid for the lead.

The ad worked. The click happened. All that's missing is someone answering fast enough. And that's our job now.

15-minute call · We'll show you your actual response-time gap · No pitch if the numbers aren't there

See what leads are slipping →